Powering trust in your textile materials
Verify your fibres and their movements through the supply chain,
ensuring every material is exactly what you claim it to be.
Trusted by leading brands and retailers.
The verification layer for global textile supply chains.
Fashion is under pressure to prove the truth behind its sustainability claims. FibreTrace exists to deliver irrefutable fibre verification backed by science, not just story.
Security
Our embedded pigments are impossible to remove, ensuring authenticity is verified at every scan - protecting brand reputation and consumer trust.
Circularity
FibreTrace® pigments last through reuse, recycle, and re-manufacture, keeping fibre identity intact to power a truly circular system.
Modularity
Our infrastructure integrates with existing digital tools, data platforms, and certification systems - delivering value as standalone or as part of a broader stack.
HOW IT WORKS
How our infrastructure is
built for fibre integrity:
Embed
FibreTrace® pigment IDs are embedded into textile materials from raw fibre, identifying your fibre for life (inc. reuse and recycle)
Verify
At each step in the chain, FT-activated materials can be scanned to verify authenticity and integrity.
Share
Verified data is recorded and can be shared to integrated platforms, powering trusted claims everywhere.
Universal application
Works across natural, man-made, and synthetic fibres, enabling universal adoption.
Scientific proof
Physical verification embedded in the fibre itself, not reliant on paper or trust.
Low-touch
Frictionless, passive scanning fits seamlessly into supplier workflows.
Flexible data
Integrates easily with existing traceability, ESG, and certification systems.
Made for every link in the chain
Brands
FibreTrace® gives brands the assurance that every sustainability and origin claim is backed by science, not just story. By embedding proof at the fibre level, it reduces exposure to greenwashing risks and regulatory penalties, while giving marketing teams the confidence to make bold, credible claims that resonate with both consumers and regulators.
Suppliers
For suppliers and manufacturers, FibreTrace® offers frictionless verification through simple, plug-and-play scanners that don’t add heavy data burdens. This proof of integrity strengthens relationships with brand partners, while providing a neutral infrastructure that works across any platform or system.
Producers
For producers at the very start of the chain, FibreTrace® delivers a powerful way to prove the origin and integrity of their fibres from the moment they leave the field or facility. By embedding verification at source, producers can command greater trust, strengthen market access, and ensure their fibres retain value as they move through global supply chains.
Certifiers
Auditors and certification bodies gain a reliable verification tool that complements certification audits with physical proof of fibre identity. By embedding evidence into the material itself, FibreTrace® simplifies compliance reporting and reduces reliance on self-declared or incomplete data from supply chains.
Traceability platforms
FibreTrace® strengthens digital traceability systems by providing the missing layer of physical verification. Our embedded pigments feed scientific proof directly into existing platforms, enriching digital records with data that cannot be falsified. This seamless integration enhances platform credibility, improves reporting accuracy, and ensures that digital claims are anchored in real-world evidence.
Supplier partners in building a transparent future
Access our network to find suppliers who are already using FibreTrace-activated fibres today.
Access fibre hub
Why leading businesses trust FibreTrace
“Traceability has always been a priority at Reformation because it’s essential to maintaining rigorous fiber and production standards. With this technology, we can extend visibility to our customers for the first time, with denim that they can trace all the way back to the climate positive cotton farm.”
Kathleen Talbot, Chief Sustainability Officer and VP Operations
Reformation
“Rodd & Gunn invest heavily in sourcing premium raw materials and the integrity of our supply chain is paramount. FibreTrace allows us to verify the origins of our fibres with full confidence and provides a level of assurance that we have not been able to achieve through any other method.”
Samantha Helmold, Sustainability and ethical sourcing manager
Rodd & Gunn
“FibreTrace® and Good Earth Cotton®’s support enables our customers to scan the QR code applied to the product’s hangtags and experience firsthand the creation journey, moving from outdated paperwork to modern, reliable technology in alignment with our strong belief in innovation as the key to evolution.”
Emanuele Varotto, Product Development and Material Director
Napapijri
